Recently for projects I’ve been running with an Indian friend of mine I’ve been thinking on automating some of the link building using directory submission sites.
Alternatively there are also search engine submission sites available.
What are search engine submission sites?
Basically as far as I’ve understood it these are sites that add your own site to their directory. In this sense they send a spider to your website, index it and add it to their directory.
As a result your website is now listed in some directory somewhere that is crawlable. In the age before Google there probably were some hundred of different search engines available.
The good thing is.. These are still up and running! Even though Google has taken the lion-share of search traffic over the years, these directory and search engine websites are still being maintained.
How do these differ from directory submission sites?
Directories are basically a collection of websites grouped around topics. In the early days of the internet there wasn’t really a clever way of making information searchable.
So people just did the best they could and started gathering websites around a certain topic and group them in a directory of that particular topic.
It is a very clunky way of storing information but for all intents and purposes it does the job. If you click on a nature directory, you’ll be bombarded with sites ranging from tree diseases to a site talking about a particular type of goat living in the high-Andes… Just kidding but you get my point.
And there probably is a goat somewhere that lives in the high-Andes and most likely someone will have made a blog about it. If not I’ll be the first and figure out a way to monetize that too!
Search Engine and directory submission sites can greatly speed up the work of someone looking to up their SERP scores. In some cases, with the click of a single button your website will be added to multiple directories, creating multiple, decent quality back links in return.
What does that mean for someone looking to do a bit of SEO?
A lot actually. Assuming you are looking at doing white-hat SEO and not trying some dodgy stuff. The thing with white-hat SEO is that it is extremely time-taking. Sending out eamils, reaching out to people, researching who to contact next just to get a few links.
It’s time taking. So there is a way to speed things up a little.
Serach engine submission sites add your website, coupled with your email address for verification purposes to a vast network of pre-Google search engines. These will gladly index your site and add them in their directory in an effort to make their directory bigger.
Don’t expect any influx of traffic to be coming this way though. As the search engines in itself are virtually useless. The reason we are doing this to get your link listed somewhere online, that is also readable by Google.
In doing so you will have, essentially, earned a link. And as in the early days of Google there is one metric that still counts: Links are votes.
The more links point to your website, the better you will do in Google’s eyes.
Are all links created equal?
They are not. As most of you reading this are probably aware; link quality plays an important part into the way the Google algorithms rank your website in relation to others in your neighborhood.
But that is the beauty of these directory sites and pre-Google search engines though. Especially the search engines have a relatively good rep with the folks in Palo Alto as these are relatively tricky to game.
For directories you have to be careful nowadays as a lot of them have become breeding grounds for Cialis and Viagra related businesses looking to advertise (and gain links).
List of the best directory submission sites
List of the best search engine submission websites
I’ve personally used http://www.cleversubmitter.com/ for my previous projects as well as http://www.freewebsubmission.com/.
Both have proven to be pretty useful and have not given me any bad rep (at least not according to the google search console) nor have I experienced any negative influence on my SERP. In fact quite the opposite.
Contrary to the directory submission sites the 2 mentioned above allow you to add your website to hundreds of prehistoric search engines. And as a result get multiple, white-hat backlinks at the click of a button.
After adding my sites to the above links I noticed a small, but noticeable jump across the board.
Happy adding and let me know if some of these links don’t work anymore!